• External influences play a significant role in the success of any industry. In 2008, a plastic surgery center opened in a large city and the center expected a high volume of patients. The economy took a downturn, and consumers no longer spent money on non-essentials, such as elective surgery. When the economy recovered, the plastic surgery business grew by leaps and bounds. The success and failure of plastic surgery centers was directly reflected by the external factor of the economy.

• Describe how another health care product or service may be influenced by a different external factor. Provide an example of a health care product or service that failed because of an external factor.
• Note: Your example can include a product that completely failed or initially failed but was later a success.