Ezibook company limited provides car rental services all over the New Zealand. Because of the rapid growth and demand of the ebike and e-scooter, the company is considering extending its product range to include ebike and escooter. As a Management Accountant of the company, write a report to the top management of the company about the viability of this new product range. Your report should include the followings: Explain how the company competes on the basis of (i) quality, (ii) cost, and (iii) time using Porter's generic strategies (discussed in Week 1). (12 marks) Discuss three specific examples of a measurement that the company would probably want available about (i) quality, (ii) cost, and (iii) time. (9 marks) Explain the technical, behavioural, and cultural attributes of these measures that help the company meet their strategies in each area of (i) quality, (ii) cost, and (iii) time. [Maximum Word limit: 450 words. Note the word count at the end of your answer] (9 marks)