F$1$: Unleashing the Greatest Spectacle on the Planet by Ben Shields and Cate Reavis

Give one example of the sporting, commercial, and societal challenges facing a professional sports organization and how these challenges are interrelated.

Discuss one example of the use of data in strategy development on both the sporting and commercial sides of a professional sports organization.

Assess the strategies used to transform a sport into a global entertainment brand. Specifically, discuss how a professional sports organization balances retaining the traditional fan base while also attracting new fans.$$