Question 40 Jordan university is a Scottish university which relies on government tunding tor the major pan of its income. It IS a registered charity. The university is keen to attract overseas students as they pay fees directly to the university and it is also keen to enhance its commercialisation activities in the torm of continued professional development (CPD) for employees ot local businesses The univers ty's management team recently employed a performance measurement analyst who advised them that, with increasing competition In the sector, they should consider introducing the Balanced Scorecard to ensure that they were meeting their strategic goals at every level of the organisation.' Jordan university's management team agreed that their objectives could be summarised in the tour perspectives ot the Balanced Scorecard as follows: Financial Perspective: Perspective: Maximise revenue from non-government sources Maximise efficiency Internal Perspective: Improve efficiency jn Admissions process Improve environmental performance Required:e Customer Increase stakeholder engagementv Increase student satisfaction Learning & Growth:e Enhance research outputv Enhance shanng of good practicev a) Identity a performance measure tor one objective in each of the tour perspectives (4 marks)' b) Explain why the performance measures identitied tor pan a) are appropriate tor Jordan University (8 marks)' c) Discuss the nature of "cause and effect" as it relates to the Balanced Scorecard (4 marks)' d) Discuss the difficulties tor Jordan University in using a measure such as student satisfaction to measure the objective of "increase student satisfaction". (4 marks)v Total 20 marksv