f a company that's focused on the 'sticky' engine of growth could only invest in one of the projects below, which would you recommend and why?

$1$ point

A data science capability to suggest proactive steps their service team can take with customers.

Launch a new digital marketing campaign on social media to drive sales of new products.

Invest in a series of funny but true videos about how they chose the product to sell.

A data science capability to decide where they can more productively invest their advertisin