\f. Home Plllaw Comfort -Sott stretchable nylon twill cover that naturally enables comfort and moisture movement for Temperature regulation while you sleep. The Pillow is moderate loft and uses shredded memory-foam ll to adapt, contour and provide optimal alignment. support and pressure point relief. - Integrated Stow Travel Caver- The Pillow compacts into a smaller size. machine washable. dirt 3. water resistant cover with zipper protection keeping the pillow clean and fresh during travel. . Easy Carry Loop When not in use, the Pillow's easy carry loop provides a clip-able carry solution for ha ndstree travel and transport. 9 Portable Construction - Measuring at 22", the Pillow's curved shape . a g @ contours to your head and neck while staying in place when sleeping in more upright positions. Built for allterrain travel and ready to go anywhere your head goes. Pillow Tech Specs 9 Pillow Fill'. Blended Enhanced Memory Foam and Polyester 0 Dimensions: 22:: 15 3: El inches 0 Packed Dimensions: 14 x 9 x If\" a Weight: 2.2 lbs. 0 Inside Cover Fabric: Nylon Stretch Twill 0 Outside Cover Fabric: Nylon Heathered Woven with PU Backing 9 Color: Blue 9 Retail: $29 The HEST Pillow is now live on Kickstarter with multiple rewards and bundling options. A single HEST Pillow is listed at a pledge level of $63: and a Family Pack of HEST Pillows is listed at a pledge level oi $222. For a limited time, when you purchase a Sleep System. you get a Pillow for free. When all pledges and goals are met. products are expected to ship by December 2020. To support the launch and learn more about the HEST Pillow. visit HEST's Pillow Kickstcrter page. For more information about the HEST story and mission. visit www.hest.com. Snumrrhttpsrwwwmiewsnet. cam/press mica:Elna-st-tour:chEsnew-campr'ngLand-tmvetpitiaw-via kickstart'er Questions 1. Describe ONE [1} larger market profile and purchase behavior for HEST Pillow 21 Describe how Two [2] external iactors can iniiuence a consumer's choice of a pillow. 3' Ilustrate with examples the difference between \"innate\" versus \"acquired" needs. in the context of utilizing pillow. such as HEST Pillow. 41 Describe how the manufacturer of the HEST Pillow might use the knowledge of TWO [2] product characteristics to speed up consumer acceptance towards the product. 5' In order to rejuvenate the demand or HEST Pillow. recommend TWO {2] personality traits of the target market that can be used by the company to create appeal towards the product. 5. HEST plans to introduce new product. How can the company apply stimulus generalization to carry out the plant 7' Elaborate Instrumental Conditioning Theory in order to market HEST Piitow products