${?}_{{?}_{{?}_{?}}{?}_{{?}_{?}}{?}_{f}or\text{a}\text{p}\text{r}\text{o}\text{d}\text{u}\text{c}\text{t}is\text{t}\text{h}\text{e}\text{t}\text{o}\text{t}\text{a}\text{l}\text{v}\text{o}\text{l}\text{u}\text{m}\text{e}\text{t}\text{h}\text{a}\text{t}\text{w}\text{o}\text{u}\text{l}\text{d}be\text{b}\text{o}\text{u}\text{g}\text{h}\text{t}by\text{a}\text{c}\text{u}\text{s}\text{t}\text{o}\text{m}\text{e}\text{r}\text{g}\text{r}\text{o}\text{u}\text{p}in\text{a}\text{s}\text{p}\text{e}\text{c}\text{i}\text{f}\text{i}\text{c}\text{l}\text{o}\text{c}\text{a}\text{t}\text{i}\text{o}\text{n}\text{a}\text{n}\text{d}\text{t}\text{i}\text{m}\text{e}\text{p}\text{e}\text{r}\text{i}\text{o}\text{d}\text{.}}$

${?}_{{?}_{?}}{?}_{{?}_{?}}{?}_{{?}_{?}}$ for a product $is$ the total volume that would $be$ bought $by$ a customer group $in$ a specific location and time period.

Area market potential

Market demand

Company demand

Market potential