Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

F) the optimal objective function value ? _______(given by QM)G) how many people can be reached by using the mix of the four types of

F) the optimal objective function value ? _______(given by QM)G) how many people can be reached by using the mix of the four types of ads as given in the optimal solution ?

image text in transcribed
ont Paragraph LZ Styles Page 315, #3-6. (20 pts) Eddie Kelly is running for reelection as mayor of a small town in Alabama Jessica Martinez, Kelly's campaign manager during this election, is planning the marketing campaign, and there is some stiff competition. Martinez has selected four ways to advertise: television ads, radio ads, billboards, and newspaper ads. The costs of these, the audience reached by each type of ad, and the maximum number of each is shown in the following table: COST AUDIENCE MAXIMUM TYPE OF AD PER AD REACHED/AD NUMBER TV $800 30,000 Social media $400 22,000 Billboards $500 24,000 Newspapers $100 3.000 In addition, Martinez has decided that there should be at least six ads on TV or social media or some combination of those two. The amount spent on billboards and newspapers together must not exceed the amount spent on TV ads. While fundraising is still spotinving the monthly budget for advertising has been set at $15,000. How many ads of each type should be placed to maximize the total number of people reached? Show transcribed image text. (a) Define variables (Give the complete meanings of the variables.): X = The Amount spent on TV X2 = The amount Spent on Social Media X, - The Amount Spent on Billboards X = The Amount spent on Newspapers (b) Objective function in terms of variables: (pick one) Max or Min (objective function) Max 30,000X1+ 22000X2+24000X3+8000X4 (c) Constraints: (d) Non-negative constraints: (e) According to QM, the optimal solution of the above LP is (do not round the results): X1 = X , = X , =

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Discrete Mathematics With Applications

Authors: Susanna S Epp

5th Edition

0357035283, 9780357035283

More Books

Students also viewed these Mathematics questions

Question

Behaviour: What am I doing?

Answered: 1 week ago