Facebook, Inc., the social media behemoth, grapples with a myriad of costs associated with its expansive operations. In particular, advertising costs exhibit a nuanced behavior pattern influenced by the volume of active users and the frequency and scope of ad campaigns. Moreover, fluctuations in advertising expenditures are often observed during peak periods coinciding with major holidays and promotional events. Analyze the intricate cost behavior of advertising expenses for Facebook, Inc., delineating between variable and fixed components. Furthermore, furnish recommendations on cost management strategies tailored to capitalize on cost-saving opportunities and enhance overall operational efficiency.