Facebook	Instagram	TikTok
280	140	150
270	150	280
190	230	280
130	120	230
180	180	110
250	230	140
270	250	90
260	120	270
120	270	100
230	200	180
260	280	100
70	280	90
210	270	140
110	210	260
230	170	160
220	220	100
180	110	150
220	190	180
160	210	130
90	290	210
250	110	120
260	190	280
220	110	260
140	210	80
180	250	110
260	190	120
90	260	270
190	110	280
270	170	130
200	270	280
80	190	80
120	200	200
80	190	300
210	220	180
80	140	250
90	110	90
220	150	120
180	200	160
250	100	280
270	110	150
180	240	180
160	190	80
110	170	190
260	90	180
240	180	230
160	90	240
220	140	180
200	180	90
110	200	220
100	270	230

Many businesses suggest that social media presents great marketing opportunities for businesses of all sizes. They argue that having an online presence on social media is a great way to engage with customers and promote business to a wider audience at a minimal cost. Nevertheless, not every social media platform is a good fit for every business because each platform has its own mission, purpose, and unique audience. As an entrepreneur, you are tasked to decide which of the three social media platforms (Facebook, Instagram, and TikTok) will work best for your business. A survey was conducted on 50 individuals to gather the average time spent (in minutes) on the social media platforms.

Requirements: -Select any TWO social media platforms from the dataset. Provide rationale/reasons for selecting both social media platforms (advantages, uniqueness, target audience, etc).

-By using appropriate measures of central tendency (mean, mode, median), compute and interpret the typical average time spent for both social media platforms. Support your findings with an appropriate chart/graph.

-By using appropriate measures of dispersion (variance, standard deviation, coefficient of variation), compute and interpret the variability of average time spent for both social media platforms.

-By constructing a summary measures table, compare and discuss which social media platform will work best for your business.

Table 1: Summary Measures for Platform 1 and Platform 2 Platform 1 Platform 2 Mean Median Mode Minimum Maximum Standard deviation Coefficient of variation

1. Brief description of the two social media platforms that you have selected and reasons for selecting them. 2. Discussion of findings obtained from measures of central tendency and measures of dispersion. Make sure to include appropriate table(s) and/or graph(s) to support. 3. Conclusion on which of the two social media platforms is a better option. Include the summary measures table to guide your conclusion.