Facebook Positions Itself to Stay Relevant 1. For Facebook's managers, is acquiring a business such as Instagram a strategic management issue? Explain 2. Give three factors in Facebook's internal environment that managers should be assessing in determining the company's organizational direction. Why are these factors important? 3. Using the business portfolio matrix, categorize Facebook's recently acquired Instagram unit as a dog, question mark, star, or cash cow. From a strategic planning viewpoint, what do you recommend Facebook managers do with Instagram, giving this categorization? Why