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Facebook. Several branded beauty product manufacturers reach out to her with free samples. She takes to social media to describe these products, their benefits, and
Facebook. Several branded beauty product manufacturers reach out to her with free samples. She takes to social media to describe these products, their benefits, and her experiences with using the products. Since she has several followers on social media, the companies believe that they can advertise their products and reach out to several more potential customers. Which of the following marketing strategies has been described here?
ambush marketing
viral marketing
test marketing
realtime marketing
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