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You are required to select an appropriate organization that is in business for at least 3 years. The

organization selected may be companies incorporated in Malaysia or multinational companies.

Discuss the company background and business operation of the company. Identify the current

problem and challenges endured by the organization.

Research how this organization can successfully implement state-of-the-art analytics solution and

information technologies related to business analytics which would result in improvement of any

of the following: a) business processes, b) organizational transformation, c) higher productivity,

d) business growth, e) enhanced competitiveness, f) managerial decision making, or other relevant

scope(S).

Identify and describe an analytical solution that could be best implemented in the organization.

Analyze and discuss the benefits and business transformations that the proposed solution may add

value to the organization.

Note!: The proposed analytical solution should be referenced from reputable journals, white

papers, business case studies or valid academic references.

Report Structure:

1. Overview of Organization

Type of business organization

Product/service, market, customers

Departments / Division and their roles

Types of Information Systems currently used in the organization.

Description of Data/ Information generated by the business

Data format: Structured / Unstructured

Source of Data & Purpose of Data

Description of Data/ Information used from external resources (if any)

2. Analysis of Current Business, problems encountered, gap analysis and competitive environment

Analyze current business environment

Analyze the competitive environment

Identify of current / future problems

3. Propose Business Analytical solution

4. Justify the effectiveness of the proposed Business Analytical solution with valid *references

5. Conclusion