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Facebook's initial IPO found stock shares trading at 50% below their initial per share price. Management accountants analyzed costs and benefits of different courses of

Facebook's initial IPO found stock shares trading at 50% below their initial per share price. Management accountants analyzed costs and benefits of different courses of action to help improve the company's monetization. A few years later, Facebook was trading at three times its IPO price. Why did Facebook IPO not do well and price high in the beginning?

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