Faced with information explosion, value migration, revolutionary technological forces of digitalization (resulting in cyber marketing) and globalization, privatization and outsourcing, as well as uncertainty created by a combination of political, legal, economic and social factors, businesses anywhere in the world cannot rely on one differentiating factor or strategy. Instead they have to weave their own unique tapestry of many marketing qualities and activities that produce many strategic differentiating factors. To achieve above average performance amid all this, businesses have to, among other activities, implement the marketing concept and employ best marketing practice or simply winning marketing practices. Best marketing practice arise from unique configuration of not one, but many reinforcing winning marketing elements. Discuss any five winning marketing elements, illustrating your answer with examples.