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Facing intense competition from existing retailers for the ambient foods they provide, Pick n Pay requires an updated understanding of the markets they operate to

Facing intense competition from existing retailers for the ambient foods they provide, Pick n Pay requires an updated understanding of the markets they operate to devise counter strategies. Conduct a market analysis for Pioneer Foods on the attractiveness of supplying ambient foods in South Africa. Indicate five applicable dimensions, explain their relevance and apply them accordingly. To assist you with identifying dimensions applicable to ambient foods (which consist of condiments, spreads and baked beans).

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