Factors	European City Under Consideration				Importance of this factor at this time
	A	B	C	D
Demographics	70	70	60	90	20
Visitors market	80	60	90	75	20
Transportation	100	50	75	90	20
Restaurant/ nightclubs	80	90	65	65	10
Low political risk	90	60	50	70	10
Real estate market	65	75	85	70	10
Comparable market analysis	70	60	65	80	10

Multiply scores by weight
Factors	European City Under Consideration
	A	B	C	D
Demographics	14	14	12	18
Visitors market	16	12	18	15
Transportation	20	10	15	18
Restaurant/ nightclubs	8	9	6.5	6.5
Low political risk	9	6	5	7
Real estate market	6.5	7.5	8.5	7
Comparable market analysis	7	6	6.5	8
European City Under Consideration
	A	B	C	D
Scores	80.5	64.5	71.5	79.5

Therefore City A is best place to open new Hard Rock Caf

This week we examine how a business picks its location. The assignment is to use the Factor Rating Model (found in Chapter 8 of the textbook) to determine which is the best of 3 potential locations for the next Hard Rock Caf. Assignment format: I would recommend doing the Factor Rating Model in Excel. The final report should be in Word and contain: Introduction - what the paper is about Selection and weights of factors - why you picked these factors and how you determined the weights Results - copy your table in from Excel Recommendations (at least three) - what location rated the best and why? Moreover, please use in-text citations and a minimum of three - five references these citations in APA format.