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FACTORS WITHIN THE GENERAL ENVIRONMENT AND TO IDENTIFY HOW THESE FACTORS INFLUENCE INDUSTRIES AND THE FIRMS WITHIN THEM. PESTEL REFLECTS THE NAMES OF THE SIX

FACTORS WITHIN THE GENERAL ENVIRONMENT AND TO IDENTIFY HOW THESE FACTORS INFLUENCE INDUSTRIES AND THE FIRMS WITHIN THEM. PESTEL REFLECTS THE NAMES OF THE SIX SEGMENTS OF THE GENERAL ENVIRONMENT: (1) P...

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