Fake News! Trying to tell the difference between what is true and made up in the news is more challenging these days than ever before. Advertising has always been considered to be biased information meant to convince us to buy products from the company that made it, but what about news stations and journalists? No, this isn't about politics. A press release is a tool used by businesses to make announcements about the company or products that appear more as news rather than advertisements, yet which is still a method of promotion. Press releases are usually published on a company's corporate website, but is often used together with public relations to have news outlets talk about company information. Use the press release template below as a guide to create your own press release for any company of your choice. The twist here is that the content of your press release needs to be entirely made up...the more unbelievable the better. FOR IMMEDIATE RELEASE Creative Headline Be creative. One sentence. Use proper the case, capitalizing every major word Grab their attention here. A strong introductory paragraph should cover who. what when where, why and how. Put the body of your press sobase here. Expand on the information provided in your intobattery paragraph. Include quotes from key staff, customers or setjet mathor exports. & pops off and saying that fe spelling of all names, companion and product names should be porfoot Grammar and spoiling thadd site ba comest. The body of your press release should contain more than one paragraph The frial paragraph should rentals and summation the boy point of your seas mina For ardd tional information for sample, copy or domol, contact incluin courtad information hamj You can include details on product availability, trademark act nowlong- and here. About XYZ Company Include a short corporate background or. CONTACT INFORMATION Contact Person XYZ Company 565-686-4444 http : www.YourWwebAddress.com Level 1 Level 2 Level 3 Level 4 (50% - 595%) (60% - 693) (70% - 79%] Communication The content of the The content of the The content of the The content of the The content of the press release is quite press release is press release is press release is press release is written vague and somewhat wague or written clearly and anten very clearly in a clear and effective incomplete. There incomplete. There effectively. There are and efectively. manner. are no many spelling are a few spelling only one or two There are no andd'or grammatical and or grammatical pelling and for spelling andior 10 marks errors. grammatical errors. grammatical errors. Application The format of the The format of the The format of the The press release Students create a press release press release press release follows all press release that contains many contains some contains very few formatting rules follows all formatting errors. errors. without error. rules. 10 marks
