Question: FALL 10-16-20.docx MARKETING RESEARCH MIDTERM STUDY GUIDE, FALL 2020 1. WHAT IS BASIC VERSUS APPLIED RESEARCH 2. WHAT IS THE PRIMARY PURPOSE/ REASON FOR STUDYING

FALL 10-16-20.docx MARKETING RESEARCH MIDTERM STUDY GUIDE, FALL 2020 1. WHAT IS BASIC VERSUS APPLIED RESEARCH 2. WHAT IS THE PRIMARY PURPOSE/ REASON FOR STUDYING MARKETING RESEARCH? 3. WHAT IS DESCRIPTIVE RESEARCH? (DEFINED) 4. WHAT IS CAUSAL RESEARCH? 5. WHAT ARE THE SIX VALUES OF MARKETING RESEARCH TO MANAGEMENT? 6. WHAT IS PERFORMANCE MONITORING RESEARCH? 7. WHAT IS A SURVEY? (DEFINED) 8. WHAT IS THE MAJOR REASON WHY MARKETING RESEARCHERS CONDUCT EXPLORATORY RESEARCH? 9. WHAT IS A RESEARCH DESIGN? (DEFINED) 10. WHAT ARE THE 5 TYPES OF RESEARCH SUPPLIERS? (LIST AND DEFINED) 11. WHAT IS A PROBLEM DEFINITION? (WHAT DOES THE RESEARCHER HAVE TO DO TO DEFINE THE PROBLEM?) 12. WHAT IS AN EXPERIENCE SURVEY? (DEFINITION) 13. WHAT ARE THE STAGES IN THE MARKETING RESEARCH PROPOSAL PROCESS? (LIST IN SEQUENCE AND DESCRIBE) 14. WHAT ARE CLASSIFICATION VERSUS DEMOGRAPHIC QUESTIONS? 15. WHAT ARE THE STAGES IN THE MARKETING RESEARCH PROCESS? (LIST AND DESCRIBE THEM) 16. WHAT TYPE OF EXPLORATORY RESEARCH IS A FOCUS GROUP CLASSIFIED AS? (BE SPECIFIC) 17. WHAT IS A MARKETING EXPERIMENT? (DEFINITION) 18. PRODUCT DRIVEN VERSUS MARKET DRIVEN APPROACHES (DESCRIBE) 19. WHAT IS THE PURPOSE OF A FOCUS GROUP? 20. REVIEW THE TYPES OF RESEARCH CONDUCTED AT EACH STAGE OF A PRODUCT'S LIFE CYCLE. 21. FORWARD VERSUS BACKWARD LINKAGE. (REVIEW) 22. WHAT IS SAMPLING? (DEFINED) 23. WHAT IS THE DEFINITION OF MARKETING RESEARCH USED IN CLASS? 12:19 AM Mon Oct 26 99% MKT 1210, MARKETING RESEARCH MIDTERM STUDY GUIDE, FALL 10-16-20.docx eo 24. WHAT IS A HYPOTHETICAL CONSTRUCT? (DEFINITION) 25. WHAT IS A QUESTIONNAIRE? (DEFINED) 26. WHAT ARE THE TWO MAJOR ISSUES ASSOCIATED WITH SAMPLING DISCUSSED IN CLASS-SEE NOTES)? 27. WHAT DOES IT MEAN THAT THE FIELD OF MARKETING IS GENDER NEUTRAL? 28. WHAT IS A SCALE? (DEFINE-SEE NOTES) 29. WHAT ARE RESEARCH SUPPLIERS? (DEFINE) 30. WHAT ARE THE S TYPES OF RESEARCH SUPPLIERS? (LIST AND DESCRIBE) 31. WHAT ARE THE FOUR SUBSYSTEMS OF A MARKETING INFORMATION SYSTEM (MIS) 32. WHAT ARE THE 3 WAYS TO CLASSIFY MARKETING RESEARCH BY TECHNIQUE? 33. WHAT ARE THE 4 TYPES OF EXPLORATORY RESEARCH? 34. WHAT IS CONCOMITANT VARIATION? (DEFINITION) 35. WHAT IS THE PURPOSE OF A PRETEST? WHY CONDUCTA PRETEST 36. WHAT ARE THE REASONS WHY A MARKETING RESEARCHERS SHOULD CONDUCT EXPLORATORY RESEARCH? 37. WHAT IS A RESEARCH PROPOSAL? (DEFINITION) 38. WHAT ARE THE 3 COMPONENTS OF A RESEARCH PROPOSAL 39. WHAT ARE THE 3 ADVANTAGES OF CONDUCTING A FOCUS GROUP 40. WHAT ARE THE TWO BASIC SAMPLING TECHNIQUES USED IN MARKETING RESEARCH 41. WHAT ARE THE FOUR BASIC RESEARCH DESIGN TECHNIQUEST (LIST) 42. WHAT ARE THE TYPES OF MARKETING RESEARCH CLASSIFIED BY PURPOSE OR FUNCTION? 43. WHAT ARE THE FOUR QUESTIONNAIRE LEVELS? (LIST THEM 44. WHAT ARE THE THREE CRITERIA USED TO ESTABLISH CAUSALITY (CAUSE AND EFFECT RELATIONSHIPS)? 45. WHAT ARE THE FOUR TYPES OF NONPROBABILITY SAMPLING TECHNIQUES MENTIONED IN CLASS? (SEE NOTES) 46. WHAT IS THE DEFINITION OF MEASUREMENT MKT 1210, MARKETING RESEARCH MIDTERM STUDY GUIDE, FALL 10-16-20.docx PRETEST? 36. WHAT ARE THE REASONS WHY A MARKETING RESEARCHERS SHOULD CONDUCT EXPLORATORY RESEARCH? 37. WHAT IS A RESEARCH PROPOSAL? (DEFINITION) 38. WHAT ARE THE 3 COMPONENTS OF A RESEARCH PROPOSAL? 39. WHAT ARE THE 3 ADVANTAGES OF CONDUCTING A FOCUS GROUP 40. WHAT ARE THE TWO BASIC SAMPLING TECHNIQUES USED IN MARKETING RESEARCH? 41. WHAT ARE THE FOUR BASIC RESEARCH DESIGN TECHNIQUES? (LIST) 42. WHAT ARE THE TYPES OF MARKETING RESEARCH CLASSIFIED BY PURPOSE OR FUNCTION? 43. WHAT ARE THE FOUR QUESTIONNAIRE LEVELS? (LIST THEM) 44. WHAT ARE THE THREE CRITERIA USED TO ESTABLISH CAUSALITY (CAUSE AND EFFECT RELATIONSHIPS)? 45. WHAT ARE THE FOUR TYPES OF NONPROBABILITY SAMPLING TECHNIQUES MENTIONED IN CLASS? (SEE NOTES) 46. WHAT IS THE DEFINITION OF MEASUREMENT? 47. WHAT IS THE DEFINITION OF A CONCEPT? 48. WHAT ARE THE FOUR LEVELS OF SCALES USED BY MARKETING RESEARCHERS? HINT: NOIR 49. WHAT ARE THE SCRITERIA FOR EVALUATING MEASUREMENT? 50. WHAT ARE THE 3 COMPONENTS OF AN ATTITUDE! 51. WHAT ARE THE 3 PITFALLS TO AVOID WHEN CREATING A QUESTIONNAIRE! 52. WHAT ARE THE 5 TYPES OF BIASES TO AVOID WHEN CREATING A QUESTIONNAIRE? 53. WHAT ARE THE SIX FACTORS TO CONSIDER WHEN CREATING A QUESTIONNAIRE

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