FARMERS EDGE COMPREHENSIVE CASE DOCX 13 Questions 1. This textbook defines public relations as "building good relationships with a company's various publics by obtaining favourable publicity, building up a good corporate image, and handling or heading off unfavourable rumours, stories, and events." Who are the publics (stakeholders) involved in this case? 2. What is the overall benefit to Farmers Edge (and to KPCB) in aggressively communicating that the two firms have become partners