Farming solution aims to deliver advisory services to the farmers using innovative technology such as IoT sensors, remote sensing and machine learning solutions to measure and monitor key parameters and offer customized advisory for crop farming, fisheries and livestock & dairy farming. Services include- health alert (based on cow vitals and actionable recommendations to save treatment costs), disease detection (Farmers are notified every time there is a health alert or the cow shows any disease symptoms), Intelligent Soil Sensor (monitor and analyze soil fertility, pH and Moisture in real-time), smart application (business transaction data and personal data to provide a unique credit score).

Q1: Develop a business model canvas for your allocated start-up idea. Critically think, identify and evaluate all the 9 building blocks to launch a successful start-up business. (8 marks)

Q2: Using appropriate model with elaboration, conduct feasibility analysis for industry, market and team for your allocated start-up. Now, identify any 2 resources and capabilities that have potential for giving sustainable competitive advantage for your allocated start-up. Apply proper framework to test feasibility of your resources.