Fashion Marketing

Now it's time to select review two of your favorite fashion retailers and their strategies. (Zara, H&M)

Please name the two retailers you are selected and discuss the following items:

What category does each fit into?What are the characteristics of the category of retailers that you named?

Does the retailer engage in omnichannel distribution?If so, why?If not, why not?

What are the customer touchpoints that these fashion retailers use to connect with their customers?

Why does this retailer appeal to you?What are they doing right to appeal to their customers?What could they be doing better?