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FashionForward, a fast-fashion retail chain, has been experiencing declining sales and negative publicity over environmental and ethical concerns associated with the fast-fashion industry. In response,
FashionForward, a fast-fashion retail chain, has been experiencing declining sales and negative publicity over environmental and ethical concerns associated with the fast-fashion industry. In response, FashionForward is considering a strategic shift towards sustainability, focusing on eco-friendly materials, ethical labor practices, and a reduced production speed to improve the quality and longevity of its products. What strategic action might FashionForward take to successfully implement this shift and improve its market position? Group of answer choices Quickly overhaul its entire product line to sustainable alternatives and market this change aggressively to attract environmentally conscious consumers. Focus exclusively on reducing production costs to maintain low prices, assuming that price is the primary concern for its customer base. Partner with a well-known environmental organization to certify its new sustainable practices and gain credibility
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