Question
Feasibility analysis of the below-recommended marketing strategies based on Market Perspectives, Customer perspectives Economic, perspectives and Time Perspectives for an independent arthouse cinema in the
Feasibility analysis of the below-recommended marketing strategies based on Market Perspectives, Customer perspectives Economic, perspectives and Time Perspectives for an independent arthouse cinema in the UK:
1. Adopt a 'Proactive' Market Orientation strategy to identify and address customers' tacit needs.
2. Develop brand awareness and brand loyalty via enhanced social media campaigns
3. Implement a Customer relationship management (CRM) strategy to create unique selling proposition (USP)
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The law of marketing
Authors: Lynda J. Oswald
2nd Edition
2901439079248, 1439079242, 978-1439079249
