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Feather Friends, Inc., distributes a high-quality wooden birdhouse that sells for $80 per unit. Variable expenses are $40.00 per unit, and fixed expenses total $180,000
Feather Friends, Inc., distributes a high-quality wooden birdhouse that sells for $80 per unit. Variable expenses are $40.00 per unit, and fixed expenses total $180,000 per year. Its operating results for last year were as follows:
Sales | $ | 2,160,000 |
Variable expenses | 1,080,000 | |
Contribution margin | 1,080,000 | |
Fixed expenses | 180,000 | |
Net operating income | $ | 900,000 |
5a) The sales manager is convinced that a 10% reduction in the selling price, combined with a $73,000 increase in advertising, would increase this year's unit sales by 25%. If the sales manager is right, what would be this year's net operating income if his ideas are implemented?
I keep getting these numbers
Sales | 2430000 |
Variable expenses | 1350000 |
Contribution Margin | 1080000 |
Fixed Expenses | 253000 |
Net Operating Income | 827000 |
900000-827000=-73000 |
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