Feather Friends, Inc., distributes a high-quality wooden birdhouse that sells for $80 per unit. Variable expenses are $40.00 per unit, and fixed expenses total $180,000 per year. Its operating results for last year were as follows: Sales Variable expenses Contribution margin Fixed expenses Net operating income $ 1,920,000 960,000 960,000 180,000 $ 780,000 Required: Answer each question independently based on the original data: 1. What is the product's CM ratio? 2. Use the CM ratio to determine the break-even point in dollar sales. 3. If this year's sales increase by $58,000 and fixed expenses do not change, how much will net operating income increase? 4. The sales manager is convinced that a 14% reduction in the selling price, combined with a $80,000 increase in advertising, would increase this year's unit sales by 25%. a. If the sales manager is right, what would be this year's net operating income if his ideas are implemented? b. If the sales manager's ideas are implemented, how much will net operating income increase or decrease over last year? 5. The president does not want to change the selling price. Instead, he wants to increase the sales commission by $2.30 per unit. He thinks that this move, combined with some increase in advertising, would increase this year's sales by 25%. How much could the president increase this year's advertising expense and still earn the same $780,000 net operating income as last year? Complete this question by entering your answers in the tabs below. Req 1 Req 2 Req 3 Req 4A Req 4B Req 5 What is the product's CM ratio? CM ratio Req 1 Req 2 > Req 1 Req 2 Rega Req3 Req3 Req 4A REGAA Req 4B Reg 43 Reg 5 Reg 5 Use the CM ratio to determine the break-even point in dollar sales. (Do not round intermediate calculations.) Break-even point in dollar sales Req 1 Req 2 Req3 Req 4A Req 4B Req 5 If this year's sales increase by $58,000 and fixed expenses do not change, how much will net operating income increase? Net operating income by Req 1 Req 2 Req3 Req 4A Req 4B Req 5 The sales manager is convinced that a 14% reduction in the selling price, combined with a $80,000 increase in advertising, would increase this year's unit sales by 25%. If the sales manager is right, what would be this year's net operating income if his ideas are implemented? (Do not round intermediate calculations.) Net operating income (loss) ome (loss) Req 1 Req 2 Req3 Req 4A Req 4B Req 5 The sales manager is convinced that a 14% reduction in the selling price, combined with a $80,000 increase in advertising, would increase this year's unit sales by 25%. If the sales manager's ideas are implemented, how much will net operating income increase or decrease over last year? (Negative amounts should be input with a minus sign.) Increase (decrease) to net operating income Req 4A Req 5 > Req 1 Reg 2 Req3 Req 4A Req 4B Req 5 The president does not want to change the selling price. Instead, he wants to increase the sales commission by $2.30 per unit. He thinks that this move, combined with some increase in advertising, would increase this year's sales by 25%. How much could the president increase this year's advertising expense and still earn the same $780,000 net operating income as last year? Show less The amount by which advertising can be increased is
