Question
Feather Friends, Incorporated, distributes a high-quality wooden birdhouse that sells for $80 per unit. Variable expenses are $40.00 per unit, and fixed expenses total $160,000
Feather Friends, Incorporated, distributes a high-quality wooden birdhouse that sells for $80 per unit. Variable expenses are $40.00 per unit, and fixed expenses total $160,000 per year. Its operating results for last year were as follows:
Sales | $ 1,920,000 |
---|---|
Variable expenses | 960,000 |
Contribution margin | 960,000 |
Fixed expenses | 160,000 |
Net operating income | $ 800,000 |
Required:
Answer each question independently based on the original data:
1.
The sales manager is convinced that a 10% reduction in the selling price, combined with a $60,000 increase in advertising, would increase this year's unit sales by 25%. If the sales manager is right, what would be this year's net operating income if his ideas are implemented? (Do not round intermediate calculations.)
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2.
The sales manager is convinced that a 10% reduction in the selling price, combined with a $60,000 increase in advertising, would increase this year's unit sales by 25%. If the sales manager's ideas are implemented, how much will net operating income increase or decrease over last year? (Negative amounts should be input with a minus sign.)
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