Feldman Films is a company associated with photography, and has been in business for the last 30 years. The invention and development of the d camera forced Feldman Films to start thinking fresh. Feldman Films applied design thinking to strategy and innovation in response to the competit threat from the digital camera. In this scenario, the development of the digital camera was a technological singularity technological barrier Average / 2 technological lockout O technological discontinuity When significant improvements in performance can only be gained through radical new designs or new performance-enhancing materials, it is like that a company is at the Obeginning of the technology cycle break-even point payback period A-Z

Feidman Flims is a compsny associated with phokegraphy, and has been in business for the last 30 years. The invention and dovelopment of the d camera forced Feldman Films to start. thinking fresh. Feldman Flims applied design thinking to strategy and innovation in response to the competit threat from the digital esmera. In this scenario, the develepment of the digital camera was a technological singulanty technologicsl berrier: technological lockout technological dicontinuity When significant imprevements in performance can only be gained through rodical new designs or new performance-enthancing materials, it is tike that a cocrpery is et the Deginning of the technology cycle break-even point paybeck period