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Ferris' overall strategy has been to compete in fewer markets. Recent competitive analyses have suggested that Baldwin has similar ambitions. I'd like to discuss these

image text in transcribed Ferris' overall strategy has been to compete in fewer markets. Recent competitive analyses have suggested that Baldwin has similar ambitions. I'd like to discuss these two competitors at our upcoming board meeting. I need you to review the Simulation Report and identify the key difference between the current strategies of Ferris and Baldwin. This will help facilitate our discussion. Thank you! Michelle Michelle Cho Board Member, Strategy | Andrews Corporation Ferris focuses on good designs and high awareness across multiple markets. Baldwin focuses on good designs and high awareness in select markets. Baldwin emphasizes lower prices across multiple markets. Ferris emphasizes lower prices across multiple markets

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