Question
few practising marketers understand the real significance of a strategic marketing plan as opposed to an operational plan Discuss this statement with reference to concepts
"few practising marketers understand the real significance of a strategic marketing plan as opposed to an operational plan"
Discuss this statement with reference to concepts in strategic marketing
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
132953447, 978-1315506517, 1315506513, 978-0132953443
