Question
Fidelity Multimedia sells audio and video equipment and care stereo products. After performing a sutdy of fixed and variable costs in the prior year, the
Fidelity Multimedia sells audio and video equipment and care stereo products. After performing a sutdy of fixed and variable costs in the prior year, the company prepared a prdocut-line profit statement as follows:
Fidelity Multimedia
Profitability Analysis
For the Year Ended December 31, 2014
Audio | Video | Car | Total | |
Sales | $3,250,000 | $1,950,000 | $1,300,000 | $6,500,000 |
Less variable costs: | ||||
Cost of merchandise | 1,920,000 | 1,374,000 | 617,000 | 3,911,000 |
Salary, part-time staff | 192,500 | 108,000 | 59,000 | 359,500 |
Total variable costs | 2,112,500 | 1,482,000 | 676,000 | 4,270,500 |
Contribution margin | 1,137,500 | 468,000 | 624,000 | 2,229,500 |
Less direct fixed costs: | ||||
Salary, full-time staff | 325,000 | 240,000 | 220,000 | 785,000 |
Total | $812,500 | $228,000 | $404,000 | $1,444,500 |
Less common fixed costs: | ||||
Advertising | 115,000 | |||
Utilities | 25,000 | |||
Other administrative costs | 570,000 | |||
Total common fixed costs | 710,000 | |||
Profit | $734,500 |
a. Calculate the contribution margin rations for the audio,video, and car product lines
b. What would be the effect on profit of a $125,000 increase in sales of audio equipment compared with a $125,000 increase in sales of video equipment or a $125,000 increase in sales of car equipment? Based on this limited information, which product line would you recommend expanding?
c. Calculate the break-even level of sales dollars for the company as a whole. (Round to the nearest dollar)
d. Calculate sales needed to achieve a profit of $1,800,000, assuming the current mix. (round to the nearest dollar)
e. Determine the sales of audio, video, and car products in the total sales amount calculated for pard D. (round the the nearest dollar
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