Fido LTE 10:27 PM BUS108 - Final... DA'push' distribution strategy 17. There are many methods of determining a company's total promotional budget. Which of the following methods is generally considered the most appropriate for addressing the marketing needs of a product at the current stage in its Irfecycle? a) Percentage of sales b) Objective and task c) Residual d) Comparative party 18. The main emphasis of the Amazon website belongs in which category? a) Relationship-building b) Social network c) Brand-building d) Media or publisher 19. Ecommerce is a) an organisation using electronic media to purchase from to its suppliers. b) any electronically mediated communication between an organisation and its stakeholders c) the use of electronic communications for all business processes d an organisation using electronic media to sell direct to its customers 20. Companies should have responsibilities to vulnerable customers. Which of the following provides the widest definition of a vulnerable customer? a) Under-privileged individuals with low levels of educational achievement. b) Individuals who have special medical or dietary requirements that may not be served be served by profit-seeking commercial companies. c) Any individual over whom a company has a high level of power which leaves the individual unable to effectively apply their own judgment, d) Individuals who have been given a protection order by a Court Fido LTE 10:27 PM BUS108 - Final... DA'push' distribution strategy 17. There are many methods of determining a company's total promotional budget. Which of the following methods is generally considered the most appropriate for addressing the marketing needs of a product at the current stage in its Irfecycle? a) Percentage of sales b) Objective and task c) Residual d) Comparative party 18. The main emphasis of the Amazon website belongs in which category? a) Relationship-building b) Social network c) Brand-building d) Media or publisher 19. Ecommerce is a) an organisation using electronic media to purchase from to its suppliers. b) any electronically mediated communication between an organisation and its stakeholders c) the use of electronic communications for all business processes d an organisation using electronic media to sell direct to its customers 20. Companies should have responsibilities to vulnerable customers. Which of the following provides the widest definition of a vulnerable customer? a) Under-privileged individuals with low levels of educational achievement. b) Individuals who have special medical or dietary requirements that may not be served be served by profit-seeking commercial companies. c) Any individual over whom a company has a high level of power which leaves the individual unable to effectively apply their own judgment, d) Individuals who have been given a protection order by a Court