Figure 1 QAW = -150,000 - 2400 PAW+ 1520P Gears + 1200 PPebble - 1200 Piphone6 + 44 A . QAW is the quantity demanded of the Apple Watch per week. PAW is the price of the Apple Watch (dollars per unit). PGears is the price of the Samsung Gear S watch (dollars per unit). PPebble is the price of the Pebble Steel (dollars per unit). Piphones is the price of the mid-range iPhone 6 smartphone (dollars per unit). A is the quarterly targeted advertising budget for the Apple Watch (in thousands of dollars per quarter). As the team prepared for launch, they contemplated a scenario with the following variable values: PAW =$349, PGears =$380, PPebble =$220, Piphone6 #$299, A=$15,500. Regression analysis results showed the coefficient of determination to be 0.7581 and the standard error of the estimate to be 30,000