Figure 2: Unearned Revenue to Total Revenue Ratio By Year, 2015-2018 Based on Figure 2, what can be concluded regarding the unearned revenue to total revenue ratio? Airlines with lower revenues tend to have lower unearned revenue to total revenue ratios. Most airlines are not introducing new revenue generating incentive and therefore unearned revenue to total revenue ratios have remained consistent year over year. The unearned revenue to total revenue ratio is consistent among these airlines and can be used for benchmarking other airline companies. The unearned revenue to total revenue ratio varies too dramatically to use for benchmarking purposes. Based on Figure 3, what is a possible reason why the unearned revenue has changed in recent years for the airline companies? More customers are cancelling future flights. Airlines have introduced flash sales for last minute trips. Airlines have introduced baggage fees which are collected at reservation and recorded as unearned revenues at the time of reservation. Payment from customers have been slower compared to previous years. Figure 2: Unearned Revenue to Total Revenue Ratio By Year, 2015-2018 Based on Figure 2, what can be concluded regarding the unearned revenue to total revenue ratio? Airlines with lower revenues tend to have lower unearned revenue to total revenue ratios. Most airlines are not introducing new revenue generating incentive and therefore unearned revenue to total revenue ratios have remained consistent year over year. The unearned revenue to total revenue ratio is consistent among these airlines and can be used for benchmarking other airline companies. The unearned revenue to total revenue ratio varies too dramatically to use for benchmarking purposes. Based on Figure 3, what is a possible reason why the unearned revenue has changed in recent years for the airline companies? More customers are cancelling future flights. Airlines have introduced flash sales for last minute trips. Airlines have introduced baggage fees which are collected at reservation and recorded as unearned revenues at the time of reservation. Payment from customers have been slower compared to previous years