Figure 2-6 Marketing Environment Soun--Grape Trail FACTORS IN MARKETING ENVIRONMENT SCAN STEP 1 Facts and Trends Collect the facts and identify trends in each area STEP 2 Brainstorming Ideas Brainstorm on marketing ideas that may build the business STEP 3 Ideas for implementation Ass and evaluate the ideas. Implement thote that can build the business Dernographic A well-educated aging population Create ops that allow users to Develop local wine tours factors ist in Canada more easily explore local travel Ensure wine lourops have better Baby boomers are active relatively destinations features and more functionality affunt, and interested in travel Create app that allow baby than the competition, include and new experiences boomers to explore ecotourism the following Young couples we having children and tourists - Local wine regions, including later in te treeing up leisure time. Include good quality information emerging mons to enjoy local and international in the apps to appeal to well - Winery formation such as tourist destinations educated baby boomers bading hours, contact details Create apps for wine country tours and types of wine produced for mileni Options for users to create the Create ope for culinary food tours w personale for millennials Navigation in the - Social media login Volt local wires and get the feedback to prove the app Socio-cultural Wine is becoming increasingly Create an app for exploring locale anap for local wine tours factors popular in Canada wine country regione Integrate social media in the appe in Canada, there is an emerging Create an app for culinary food so that we can share the toode culture tours Social media is part of the day Create an app for eco-tourious. Allows to sign up and login for most Canadians Integrate social media in the to the app ang Facebook Economic . Consumers are concerned about Provide troppe that help Provide a fre download factors the economy Canadian explore local tourist Partner with wineries to encourage People have become more destinations and what they have wers to download the app prudent in their spending habis to offer Provide wineries with marketing . Consider conting as the materials to earness of to make them financially viable the Consider loosing the app to local tourist associations . Partner with wines to encourage to download the app Technological Smartphone and tablet usage is . Consider making apps for Develop the we tourco for factors strong in Canada Apple ios, Google Android Aple OS devices Apps are widely downloaded on and BlackBerry device Expand the app to other platforms Apple iOS, Google Android and BlackBerry devices Competitive An overwhelming number of Creator highly functional du . Start with a highly unctional factors apps exist tourism and ecotourism ops the wine tour app with built-in . Only a few worthy eco-tourism Integrate social media in the soos GPSigation and social media and edu tourism apps exist. Ensure GPS navigation exists tegration Moot wine-rated apps need to within the Ensure there of the be purchased for a for Provide the app for free with zero pis supported for iPhone Wine tour apps do not provide in-app purchas con GPS navigation within the app Regulatory . Canadians must be 10 years Ensure the app complies with Eu te is listed with an factors of age or older to begalyrir Apple's Arp Store Review AcpStorego 17 alcohol Guidelines . Considing The app must poss the iOS strict message with the app approval proces Developer must pay an annual fee and portions of all comings through the app to Apple Figure 2-6 Marketing Environment Soun--Grape Trail FACTORS IN MARKETING ENVIRONMENT SCAN STEP 1 Facts and Trends Collect the facts and identify trends in each area STEP 2 Brainstorming Ideas Brainstorm on marketing ideas that may build the business STEP 3 Ideas for implementation Ass and evaluate the ideas. Implement thote that can build the business Dernographic A well-educated aging population Create ops that allow users to Develop local wine tours factors ist in Canada more easily explore local travel Ensure wine lourops have better Baby boomers are active relatively destinations features and more functionality affunt, and interested in travel Create app that allow baby than the competition, include and new experiences boomers to explore ecotourism the following Young couples we having children and tourists - Local wine regions, including later in te treeing up leisure time. Include good quality information emerging mons to enjoy local and international in the apps to appeal to well - Winery formation such as tourist destinations educated baby boomers bading hours, contact details Create apps for wine country tours and types of wine produced for mileni Options for users to create the Create ope for culinary food tours w personale for millennials Navigation in the - Social media login Volt local wires and get the feedback to prove the app Socio-cultural Wine is becoming increasingly Create an app for exploring locale anap for local wine tours factors popular in Canada wine country regione Integrate social media in the appe in Canada, there is an emerging Create an app for culinary food so that we can share the toode culture tours Social media is part of the day Create an app for eco-tourious. Allows to sign up and login for most Canadians Integrate social media in the to the app ang Facebook Economic . Consumers are concerned about Provide troppe that help Provide a fre download factors the economy Canadian explore local tourist Partner with wineries to encourage People have become more destinations and what they have wers to download the app prudent in their spending habis to offer Provide wineries with marketing . Consider conting as the materials to earness of to make them financially viable the Consider loosing the app to local tourist associations . Partner with wines to encourage to download the app Technological Smartphone and tablet usage is . Consider making apps for Develop the we tourco for factors strong in Canada Apple ios, Google Android Aple OS devices Apps are widely downloaded on and BlackBerry device Expand the app to other platforms Apple iOS, Google Android and BlackBerry devices Competitive An overwhelming number of Creator highly functional du . Start with a highly unctional factors apps exist tourism and ecotourism ops the wine tour app with built-in . Only a few worthy eco-tourism Integrate social media in the soos GPSigation and social media and edu tourism apps exist. Ensure GPS navigation exists tegration Moot wine-rated apps need to within the Ensure there of the be purchased for a for Provide the app for free with zero pis supported for iPhone Wine tour apps do not provide in-app purchas con GPS navigation within the app Regulatory . Canadians must be 10 years Ensure the app complies with Eu te is listed with an factors of age or older to begalyrir Apple's Arp Store Review AcpStorego 17 alcohol Guidelines . Considing The app must poss the iOS strict message with the app approval proces Developer must pay an annual fee and portions of all comings through the app to Apple