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Figure 4.1 Five Business-Level Strategies Basis for Customer Value Target Market Lowest Cost Broad Market Cost Leadership Distinctiveness Differentiation Integrated Cost Leadership/ Differentiation Narrow
Figure 4.1 Five Business-Level Strategies Basis for Customer Value Target Market Lowest Cost Broad Market Cost Leadership Distinctiveness Differentiation Integrated Cost Leadership/ Differentiation Narrow Market Segment(s) Focused Cost Leadership Focused Differentiation
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Quantitative Analysis For Management
Authors: Barry Render, Ralph M. Stair, Michael E. Hanna
11th Edition
9780132997621, 132149117, 132997622, 978-0132149112
