figure out financial budgets following promotional plan proposal. Proposal: OUTPUT is an English teaching institute, the main issue that arises when promoting their services is reaching and convincing the target audiences. As OUTPUT's target market is mostly dependents, meaning those of school going age, the true people they have to convince is the parents of their students to not only learn English in an attempt to become more multicultural and globally adaptive, but also to choose OUTPUT for their children's English education. As such, the promotion and sales event that must be organized must - 1. Be interactive, for both the parents and the prospective students to do together as both of them must be convinced to attend, 2. Be unique, in order to differentiate them from other English schools, 3. Be fun, to capture the attention of children and showcase to parents that the teaching methods of OUTPUT is more than simply textbooks but rather intuitive enough to keep their children engaged; and finally 4. Be multicultural, to incite the wish to learn English and learn about other cultures in order to cultivate a desire to learn English in order to interact with those cultures. Accordingly, the company may choose to organize a multicultural food fair, where it can rent out a small venue or even operate at a park, where they can set up stalls from different restaurants from around Beppu to showcase different cuisines, such as Purunima for South Asian food, Thai Ruanmai to represent Thai food, so on and so forth. This entire event will allow the company to promote multiculturalism in a form that everyone understands which is food and by organizing the entire event through English, OUTPUT can showcase the multicultural and global appeal of knowing English. The event can also have game stalls and traditional Japanese festival events in order to appeal more to the local community. The way that this event will be promoted itself will be through the following - 1. The Social Media accounts and channels of the company and their workers, which mainly consists of international students, therefore allowing for there to be an international community in attendance at the event. 2. Flyers, distributed at high foot-traffic areas around Beppu and Oita such as schools and supermarkets. 3. Word-of-Mouth marketing from existing students where the students and parents will spread the word to their friends and family and thus provide a larger audience in attendance for the program