file:///C:/Users/moood_000/Downloads/Case%203-3%20Marketing%20to%20the%20Bottom%20of%20the%20Pyramid%20(1).pdf

I would like you to see the case and answer the questions below ?

1)Please advise your opinion on whether or not it can be considered exploitation for a company to profit from selling soaps, shampoos, personal computers, ice cream, etc. to people with little disposable income.

2)How would you market such products to avoid public perception of exploitation?