-files from the Internet can contain viruses. Unless you need to edit, it's safer to stay in Protected View. Enable Exercise #3 - SUSTAINABLE MARKETING: Understanding the Business of Sustainable Marketing Value 10% (18 marks) THE TASK DUE DATE Friday, June 24, 2022 In your report to Mr Wandel, please answer the following questions 1. What is Sustainable Marketing and why is it becoming more important than ever for businesses and consumers to incorporate it into their business strategy and daily lives respectively? 3 marks SCENARIO: 2. Provide the following ideas which you, as the manager of the restaurant, can You have been hired as a Restaurant Manager for a new exciting upcoming restaurant provide to the owner as a way to incorporate sustainability into the restaurant in downtown Toronto The owner, Mr Wandel, has come to you with the question of a. 2 ideas for front of the house (all the places customers see, visit and whether the organization should consider incorporating sustainable measures. To interact with during their time at your restaurant) and provide Mr. Wandel with supportive data for sustainable initiatives, both for the kitchen b. 1 idea for back of the house (all the behind-the-scenes action that (back of house) and front of house you have gone ahead and researched customers typically do not see. This usually includes the kitchen, where recommendations along with suggestions on how to market them. the food is prepped and cooked. It can also include employee break rooms and any office space you might have). 2 marks for each idea for a total of 6 marks 3 For the above ideas, outline 3 external marketing tactics that you recommend THE RESTAURANT that the company use to build awareness to potential customers. Think about Name The Eating Establishment social media, print media, etc. Provide your rational on which platforms you would use and why 3 marks Menu Traditional casual, eclectic menu items from barbecue, steaks, ribs, chicken, 4 To prove to Mr Wandel that moving towards a more sustainable organization is hamburgers and some unusual BBQ items such as watermelon, oysters just to name a the way to proceed, research and provide 1 example of a restaurant or hotel you few have frequented or researched that you believe has done a great job in Opening times: The restaurant is open for lunch and dinner Tuesday through Saturday Sustainable Marketing and explain why. 3 marks 5. Following instructions, grammar, spelling, punctuation, citations. 3 marks Size 50 seats and another 8 at the bar with a patio seating 12 persons for a total of 70 potential seats. SUBMISSION REQUIREMENTS: Location: At the corner of Yonge Street & King Street, surrounded by businesses but This is an individual assignment REPORT FORMAT - Sentence and paragraph format and include cover page, also residential towers. content Page, introduction, body-questions listed, conclusion and citation page Pricing Mid-priced Average $7-10 appetizers to $18-$30 main course Bulleted lists may be used briefly when appropriate and even then with detail explanation) Ambiance/Service: Relaxed, laid back atmosphere, table service Font Arial, 12, Opening date: 3 months from today Length 500-800 words not including cover page, content page, conclusion or citation page Spacing Single Margins 1 inch all around Rubric is below Submission through Blackboard SafeAssign