Question
Find a business you like, visit their WEBSITE first, visit their Facebook page and using our Chapter 9 SM plan discuss the following: Does the
Find a business you like, visit their WEBSITE first, visit their Facebook page and using our Chapter 9 SM plan discuss the following:
- Does the Facebook page content match their website. (1 paragraph)
- Does the FB content achieve the same objectives? If not, is it a different objective or execution (1 paragraph)
- How does the FB page provide value to loyal customers (1 paragraph) and casual fans (1 paragraph) ?
- What is missing or could be added? (1 paragraph)
Post at least 5 paragraphs, 500+ words, with hyperlinks to information and sources
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
