Fill in the blank:

a) If all the businesses in my industry, including myself, are offering similar products, then rivalry tends to be (___ ) because all the businesses are competing mainly on price offerings. (Low), (high) or (neutral)

b) If my buyers (my customers) are sensitive to their cost structure and want to lower their costs by lowering the price of the products/services that I want to charge, then it would pose a (___ ) threat to me. (Low), (High), (neutral), (or not enough info)