Fill in the blank: According to Goodwin and Wright's Decision Analysis for Management Judgment Chapter 2 in the section titled "Introduction," "Simon used the term _____ to refer to the fact that the limitations of the human mind mean that people have to use 'appropriate methods' to deal with most decision problems and, as a result, they seek to identify satisfactory, rather than optimal, courses of action. These approximate methods, or rules of thumb, are often referred to as heuristics." Question 12 options: diverse conceptuality bounded rationality reversed framing