Fill in the blank (no word bank)

1.) What is the pricing strategy that Sets the highest initial price that customers are willing to pay (layers of cream)

2.) The US Census data can be used to complete what type of market research information?

3.) When Kroger sell milk for less than they paid for it is what pricing tactic?

4.) Service marketing must take in account that a product doesn't exist. What is one of the 4 I's of service marketing?