Fill in the blanks

1) In the __________ strategy, a company chooses to concentrate on a particular target market. An example of this strategy is Southwest Airlines focus on low-cost, short-haul flights to limited destinations.

2) In the __________ __________ philosophy, the company strives to be the low-cost leader in the industry, as Walmart spent so many years perfecting.

3) In the __________ strategy, the company chooses to be as unique as possible in its industry, such as Nordstroms legendarily flexible return policy.