Question
Fill in the following blanks. Firm National Ads wants to test a marketing campaign across 100 stores (50 in Arizona and 50 in Florida). What
Fill in the following blanks.
Firm National Ads wants to test a marketing campaign across 100 stores (50 in Arizona and 50 in Florida). What is the best way to design an experiment for this purpose? (enter numeric numbers as answers)
________ AZ, ____________FL stores as control and _____________AZ,
___________ FL stores as treatment group.
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Hotel Revenue Management
Authors: Dave Roberts
1st Edition
1637421915, 978-1637421918
