FILL IN THE YELLOW BOXES
This analysis is our forecast for market penetration of robot-based babysitting by year. 2019 2020E 2021E 2022E 2023E 20240 2025E $19.26 $19.26 $19.26 $19.26 $19.26 $19.26 $19.26 Price per Hour People-based Babysitting Price per Hour Robot-based Babysitting Implied Market Share of Robot-based Babysitting na $15.00 $10.00 $5.00 $4.00 $3.00 $2.50 6.1% 21% 62% 73% 80% 85% What does this forecast say about Robot-based babysitting market? It has surged very fast, a 'Big Bang' Disruption as described by Accenture in the 'INTRO Disruptions' Sheet. Pricing was very aggressive and captured significant market share very quickly with the market reaching saturation in about 5 years. Given the success it enjoyed with the Walking Talking Robot, Apple decides to pursue an adjacent market opportunity in tutoring. The Tutoring market is a large, very lucrative market in the billions of dollars. Let's assume Apple pursues the domestic online tutoring market before going after the broader tutoring market. Step 1. Use the Year/Year growth rate to forecast the US Online Tutoring market. Step 2: Predict the market penetration for the Robot in 2023E and 2024E. We have already given you the 0% starting point in 2022E and the fabulous 40% share by 20125E. Step 3: Examine the change in the S-curve. 2017 2018 2019 2020E 2021E 2022E 2023E 2024E 2025E 2015 $468,200,000 2016 $506,500,000 $583,200,000 $608,100,000 $545,200,000 8% 7% 8% 7% 4% $633,300,000 4% 0% 4% 3% ($ Millions) US Online Tutoring Year/Year Growth Walking Talking Robot Share Robot Tutoring Source: IBIS World 3% 4% 0% 0% 0% 0% 0% 0% 0% $0 2% 40% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 This analysis is our forecast for market penetration of robot-based babysitting by year. 2019 2020E 2021E 2022E 2023E 20240 2025E $19.26 $19.26 $19.26 $19.26 $19.26 $19.26 $19.26 Price per Hour People-based Babysitting Price per Hour Robot-based Babysitting Implied Market Share of Robot-based Babysitting na $15.00 $10.00 $5.00 $4.00 $3.00 $2.50 6.1% 21% 62% 73% 80% 85% What does this forecast say about Robot-based babysitting market? It has surged very fast, a 'Big Bang' Disruption as described by Accenture in the 'INTRO Disruptions' Sheet. Pricing was very aggressive and captured significant market share very quickly with the market reaching saturation in about 5 years. Given the success it enjoyed with the Walking Talking Robot, Apple decides to pursue an adjacent market opportunity in tutoring. The Tutoring market is a large, very lucrative market in the billions of dollars. Let's assume Apple pursues the domestic online tutoring market before going after the broader tutoring market. Step 1. Use the Year/Year growth rate to forecast the US Online Tutoring market. Step 2: Predict the market penetration for the Robot in 2023E and 2024E. We have already given you the 0% starting point in 2022E and the fabulous 40% share by 20125E. Step 3: Examine the change in the S-curve. 2017 2018 2019 2020E 2021E 2022E 2023E 2024E 2025E 2015 $468,200,000 2016 $506,500,000 $583,200,000 $608,100,000 $545,200,000 8% 7% 8% 7% 4% $633,300,000 4% 0% 4% 3% ($ Millions) US Online Tutoring Year/Year Growth Walking Talking Robot Share Robot Tutoring Source: IBIS World 3% 4% 0% 0% 0% 0% 0% 0% 0% $0 2% 40% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
