Fill out the following information using any local company

Name of the Plan:

Marketing Plan Outline

I. EXECUTIVE SUMMARY

II. SITUATION ANALYSIS

1. SWOT Analysis

1. PEST Analysis/Environmental Scan

III. OBJECTIVES

1. Company's Mission

1. Marketing Objectives

1. Financial Objectives

IV. MARKETING STRATEGIES

1. Positioning and Points of Difference

1. Marketing Mix (four Ps)

1. Product

2. Price

3. Place (distribution)

4. Promotion

V.IMPLEMENTATION

1. Organization
2. Activities and Responsibilities

1. Timetables

VI.EVALUATION AND CONTROL

1. Performance standards and measurements

1. Marketing Objectives

1. Financial Objectives

3. Marketing Mix Strategies

1. Corrective Action

VII. BIBLIOGRAPHY

VII. APPENDIX