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Fill out the missing boxes of this marketing segmentation table as a party supply rental business. Use short reponses to fit in the boxes. Does

Fill out the missing boxes of this marketing segmentation table as a party supply rental business. Use short reponses to fit in the boxes. Does not have to be perfect, just do your best.

Target Market? Wedding? Birthdays? Business Parties? Graduation?
Demographics? ? ? ? ?
Psychographic? Celebratory? ? Professional? Achievement-oriented?
Benefit?

Invitation?

Layout?

Entertainment?

Catering?

? ?
Usage Rate? Moderate? High? Moderate? Low?

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