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Filling the blanks Transaction Ratio Effect Increase Decrease None a. Sold merchandise on account. Quick ratio b. Collected on accounts receivable. Gross margin c. Incurred

Filling the blanks

Transaction

Ratio

Effect

Increase

Decrease

None

a.

Sold merchandise on account.

Quick ratio

b.

Collected on accounts receivable.

Gross margin

c.

Incurred advertising expense.

Return on equity

d.

Issued common stocks

Equity multiplier

e

Declared cash dividend.

Profit margin

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